Genie

A History of Genie Lifts

Genie Industries that has always sought to lift those around them higher, and in 1966 Bud Bushnell did just that when he brought his “magic in a bottle” to the aerial lift market, which would change the industry for years to come. Bud bought the manufacturing rights to a lift ruck that used compressed air, and has won the trust of many potential customers. The "magic air" that was compressed air that raised and lowered the hoist of the mechanism in the lift is how the name "Genie" came to be associated with lifts trough the world..

Market expansion and new partners

Genie soon began expanding into other markets such as lifts, stick booms, man-lifts, light towers, articulated lifts and telehandlers.

Economic downturn of the early 2000's has struck many businesses, Genie decided for the best solution of the company was to partner with the Terex Corporation, a corporation that was viewed as having the same values as Genie. In 2002 the contract was finalized and Genie became a part of Terex.

Genies today are still found under the Genie brand, this is because the Genie brand has become synonymous with quality products that have a strong reputation in the aerial lift industry.

Naming

Because of the support of Terex, Genie has developed one of the best industry aerial lifts. This was because of the strong origins of Terex in General Motors. Terex derives its name from Latin roots Terra (for earth) and Rex (for king) as for their products we're some of the highest quality vehicles that construction equipment operators could hope for.

No matter how big or small a business is, Genie has always sought to partner with helping their clients build their dreams into actual tangible buildings. They have succeeded this long not only because of their expertise in the field, but also because of their commitment to safety for each and every customer.