A History of Genie Lifts
Industries that has always sought to lift those around them higher, and in 1966
Bud Bushnell did just that when he brought his “magic in a bottle” to the
aerial lift market, which would change the industry for years to come. Bud
bought the manufacturing rights to a lift ruck that used compressed air, and
has won the trust of many potential customers. The "magic air" that
was compressed air that raised and lowered the hoist of the mechanism in the
lift is how the name "Genie" came to be associated with lifts trough
expansion and new partners
soon began expanding into other markets such as lifts, stick booms, man-lifts,
light towers, articulated lifts and telehandlers.
downturn of the early 2000's has struck many businesses, Genie decided for the
best solution of the company was to partner with the Terex Corporation, a
corporation that was viewed as having the same values as Genie. In 2002 the
contract was finalized and Genie became a part of Terex.
today are still found under the Genie brand, this is because the Genie brand
has become synonymous with quality products that have a strong reputation in
the aerial lift industry.
of the support of Terex, Genie has developed one of the best industry aerial
lifts. This was because of the strong origins of Terex in General Motors. Terex
derives its name from Latin roots Terra (for earth) and Rex (for king) as for
their products we're some of the highest quality vehicles that construction
equipment operators could hope for.
matter how big or small a business is, Genie has always sought to partner with
helping their clients build their dreams into actual tangible buildings. They
have succeeded this long not only because of their expertise in the field, but
also because of their commitment to safety for each and every customer.